Why put content on your website for free if you can make customers pay for it via apps?
Is online marketing popular because its "trackable", not because its actually any good?
Are most online marketing plans really reflective of a good "strategy" or a series of ill connected activities that ensure this years budget gets spent?
How do you measure whether a campaign has been executed well?
If a campaign is connected a purchase it wasn't supposed to, is that a bad thing?
Do some countries have more billboards because the advertising works in those countries or because of lax planning laws combined with the annoying attitude that everything should be regarded as an opportunity?
How do you measure the difference between a link that was clicked because it reflected user intention vs. clicking just because it was there?
If you've got dull/nasty terms and conditions/prerequisites to a purchase, when is best to present this to a customer in their purchase "funnel"?
When should a product define its market or a market define a product?
Is google going to make a lot more money through its new Instant search by showing PPC ads whilst a user formulates their search terms?
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