Monday, September 06, 2010

Comscore to buy Nedstat

So the consolidation is happening.

Nedstat offers a EU presence to the US company Comscore = EU market & Key customers, less about the specific technology.

Recent success would suggest a resurgent Nedstat. Regardless of the price of their offering, in my mind they will have to invest heavily into the product and services department to make it truly appealing to a wide number of customers (a couple of big deals will leave their current services swamped and unable to provide adequate service).

Webtrends still to go - wh'os it going to be?

What next? I don't think its just the analytics vendors, what about the providers of other services? email? video? etc. I wonder what will be next...

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