So, in the words of Led Zeppelin, its been a long time. I started this blog, not really knowing what I wanted to do with it, but realising if I didn't get some of the experiences out of my head and onto paper I was going to miss out on the internet bandwagon - as I almost did in 2001.
Given that I'd been doing reporting, statistical analysis, data mining etc in the on and offline channel since 1999 I figured I finally had a few things it would be good for people to learn from - if they wished.
And then what happens? I go and get a job in a bank leading a team of analysts on the web channel that took all my time up and I never got back to sharing insights.
So why am I back here now? well, I just got a new job with a web analytics company in a post sales consultancy position and find myself not with anymore time, but at least a greater incentive and desire to share what I know.
It's amazing how meeting a few different clients in different situations makes you think - wow, there really needs some better guidance out there.
However, I may have to tread carefully, I think my contract is roughly a form of gagging order and that I'm not really meant to talk about the things I do and the company I represent. Which is fine at the moment as most my insights so far were gained elsewhere anyway..
But what will be my topics if I'm not allowed to talk? Well, I guess I should say that nothing I say is representative of the views of my employer. I've found an number of sites/blogs online that offer an awful lot of help in web area and I guess I'll be critiquing these (should be plenty of material there...) - look out web analytics!! :-)
