Analytic Discussions: marketing blogger

Showing posts with label marketing blogger. Show all posts

Tuesday, June 02, 2009

Linking to a new blog

Just a quick post linking to a blogger who's rapidly becoming one of my favs in this area, the Ad Contrarian.

And here's a good recent article

Enjoy!

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Skills and Experience

I am an SPSS Clementine expert and also trained in SAS and several other tools and applications in the Data Mining space.

In web analytics I have used Omniture, Coremetrics, Webtrends, Netgenesis.

My areas of expertise are Web Analytics, Cross-Channel Real-Time Marketing Optimisation, Recommendation Engines and Fraud Detection.

In my work I have utilised various techniques such as Decision Trees, Regression Analysis, Neural Nets, Association Rules / Basket Analysis, Sequence Analysis, Factor Analysis, Time Series to improve the effectiveness of companies of various sizes in various verticals and have a deep understanding of the characteristics of analytics tools and results that people "get".

I have also managed a team of eCommerce analysts at a UK Bank and am currently managing the EMEA team of Business Consultants for Omniture.

Tuesday, June 02, 2009

Linking to a new blog

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