Well that's interesting.
We know IBM has been purchasing a lot in business intelligence, predictive analytics and campaigns making them a serious player (as if they ever weren't) across a lot of those areas.
The fact this deal comes hot on the heals of the Coremetrics purchase is interesting as I would have to assume they are buying Unica more for the campaign side of the business than the analytics side. Who knows...?
Either way, it means IBM really are becoming the main enterprise competitors for the Omniture business unit in Adobe.
And of course, who's going to buy Webtrends?
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